Financial Advisor Branding
Financial advisor branding is crucial to attracting clients and fully monetizing your firm. If yours is a wealth management firm, “wealth” likely should be in the name of your company. If yours is primarily an asset manager, lender, or insurance company then “financial” or some other finance term may be better to use in your branding. Shorter names are easier to remember and generally considered better for branding, but clarity is often more important than brevity and may save time and money when attracting clients.
Whether you use a founder’s name or initials, an acronym for the company’s full name, or other meaningful terms, adding “wealth” or “financial” tells prospects and clients what your firm is all about. Spending money now on the right .com domain name, especially if you have the means to trademark and protect that name may pay off big later when you go to sell your firm.
There may be opportunities to control multiple financial brand domains, especially when creating a new, or made-up, brand. Our sister site, BrandLily.com, offers FururisFinancial.com along with multiple FUTURIS-branded domains. Controlling most or all of the naming options in the .com TLD can help protect your trademark and indeed help you create a trademark in the first place. Playing the long game by purchasing multiple, pertinent domain names now to help you achieve your present plans while allowing for future growth possibilities may be the best way to create the greatest long-term value.
In summary, the clearer your company name is, and the more you can create a moat around your brand, the more attention and respect you may receive from prospects. That built-in attention may cut down on marketing and advertising costs which are often huge ongoing expenses for a firm. Great financial advisor branding at the beginning of your journey is critical in maximizing your company’s value now and in the future.
Recent sales include:
Ten ideas to improve financial advisor branding (or re-branding)
- Determine the type of clients you want to attract
- Analyze what makes your company different or better
- Codify your unique value proposition (UVP)
- Choose company name options that reflect your strengths, aspirations, and opportunities
- Acquire the best .com domain name available for your company
- Federally register your brand’s trademark
- Create your slogan and brand message
- Design your unique brand visuals including logo and website
- Keep using, building, and reinforcing your branding strategy
- Continually analyze your brand and change it as needed
Available targeted domains to help you attract assets along with your financial advisor branding may include:
Domains for specific branding with made-up, geographical, family, or other name types include:
Click here to search for more great domain names to create your best financial advisor branding.
About the Domain Broker
Startup Domains is a domain broker that represents select domain sellers. Owners set prices. Buyers pay the agreed price and low third-party escrow fees only.
To facilitate purchases, domains are available at stated prices, net to seller. Stock swaps, in lieu of cash payments, may be available for corporate buyers. Serious inquiries only, please. Branding experts and outside brokers are welcome.
We use Escrow.com for escrow services. Buyers pay escrow fees which can be found by clicking here. Confidentiality of buyer and price may be negotiated prior to purchase.
Once you have found your domain, email us, then we will open escrow. Cash purchases are executed online through escrow to ensure transfers are simple and secure. For asset swaps and more complex sales, we will work with the buyer to enable a safe and mutually beneficial transaction.
Email us with questions and business proposals.
Email: [email protected]
Phone: (321) 574-8052