Food and Beverage Branding
Much consideration and money go into naming food and beverage products and their brands. A memorable food or beverage brand could focus on the flavor, the ingredients, the preparation method, or the effect you want your products to deliver. To best represent a product or brand, it is critical to own a .com domain that closely fits your chosen name. Although you may start with a non-.com, as you grow you will benefit from the legitimacy conferred by a .com business domain name.
Unless you have an enormous marketing budget, a simple-to-understand and easy-to-spell name can benefit you, while saving time and money. Utilizing “food,” “energy,” or “coffee” in your domain name can benefit you if that describes the type of product or service you market. In any event, your brand and domain name should represent your product, service, or brand as clearly as possible.
It may be valuable to use a domain name that is a generic description of a product, such as OnionChips.com or RumIceCream.com. This approach can be effective in capturing additional online search traffic especially when your existing brand name is not that well-known, memorable, or is long and difficult to spell (not recommended, of course).
Sometimes, companies utilize a dba (fictional business name) and its domain name for various reasons at the beginning of their business. Once established, a company may want to utilize its corporate name, perhaps in addition to the dba. An example of this is MoranFoods.com which we recently sold to Moran Foods, dba SaveALot, a growing grocery chain.
Utilizing MoranFoods.com may confer greater business legitimacy and separate the dba brand from the corporate parent. SavALot is the store brand and Moran Foods is the corporation. For whatever reason, the company did not own that corporate domain, while we represented the former owner.
Since the purchase, it appears Moran Foods is incorporating its corporate name into its marketing, branding, and website. We wish them tremendous success and applaud their strategy. And, no, we have no affiliation with the company or specialized knowledge of their plans but are happy that we could help them to further their company vision.
Food and Beverage Domains
Some food and beverage domain names available through domain sites StartupDomains.com and BrandLily.com include:
AmpCoffee.com (includes the plural)
Fruitango.com (includes the plural)
JuiceCoffee.com (includes the plural)
For more information, email [email protected].
About the Domain Broker
Startup Domains is a domain broker that represents select domain sellers. Owners set prices. Buyers pay the agreed price and low third-party escrow fees only.
To facilitate purchases, domains are available at stated prices, net to seller. Stock swaps, in lieu of cash payments, may be available for corporate buyers. Serious inquiries only, please. Branding experts and outside brokers are welcome.
We use Escrow.com for escrow services. Buyers pay escrow fees which can be found by clicking here. Confidentiality of buyer and price may be negotiated prior to purchase.
Once you have found your domain, email us, then we will open escrow. Cash purchases are executed online through escrow to ensure transfers are simple and secure. For asset swaps and more complex sales, we will work with the buyer to enable a safe and mutually beneficial transaction.
Email us with questions and business proposals.
Email: [email protected]
Phone: (321) 574-8052